Lume | Chelsey’s Story
Customers connect with real stories and lived experience.
As part of Lume’s Fall 2025 CTV campaign, this spot features Chelsey, a longtime Lume customer, sharing how the brand became the first deodorant that truly worked for her. Her candid, relatable account grounds the piece in authenticity, underscoring the impact of a product designed to solve problems people don’t always talk about.
Brie produced and edited the video, shaping Chelsey’s narrative into a clear, human-centered message for a national CTV audience.