Tools should serve the story, not the other way around.

Brie was brought onto the project with raw interview footage featuring a firefighter, tasked with shaping a doc-style spot that felt human, authentic, and compelling. In post-production, an unexpected interview moment surfaced that needed visual support. Rather than forcing the story to fit what was on hand, AI-generated b-roll was used thoughtfully to enhance the narrative, supporting the story without overshadowing it.

The result is a piece where the firefighter’s experiences leads the narrative, and Mando naturally becomes part of the journey.

Produced and edited for Mando Deodorant as part of a national digital campaign.