CBS 21 News | Proudly Pennsylvanian
CBS 21 News | Proudly Pennsylvanian
CBS 21 News | Proudly Pennsylvanian
The "Proudly Pennsylvanian" campaign launched the 2018 station rebrand for CBS 21 News (WHP-TV).
Brie developed, filmed, and produced similar promotional pieces for the evening and morning news team, as well as designing a "Proudly Pennsylvanian" logo and digital billboards to promote the launch in local areas.
Sister stations in the state adopted this as their own rebrand thanks to the success of this initial campaign.
AWARDS
Gold Finalist Award | Promax BDA
First Place: Outstanding Television Promotional Announcement/Series | Pennsylvania Association of Broadcasters Awards of Excellence