Lume | UGC Brand Hero
Lume | UGC Brand Hero
What your customers say speaks volumes.
A UGC-driven brand hero spot produced, scripted, edited, and designed for Lume’s sponsorship presence at the Delta Sigma Theta Sorority, Inc. 57th National Convention in Washington, D.C.
Creator UGC blended with motion graphics build an energetic, event-ready narrative tailored for on-site screens and attendee engagement.
The piece was later adapted for Sam’s Club and Costco in-store advertisements for broader retail reach.